Protecting call quality across the network
Nine network standards that apply to every campaign — and the practices that will get a partner removed.
Standards written before a campaign goes live
1. Genuine Consumer Intent
Every call must originate from a real consumer who genuinely needs the service being offered.
2. Transparent Advertising
Ads and listings must accurately represent the service, the provider, and the nature of the call.
3. Traffic-Source Disclosure
Partners disclose their traffic sources and methods. No hidden or masked origins.
4. Prohibited Call-Generation Practices
Voice bots, dialer-generated false demand, recycled calls, duplicate manipulation, self-calls, and employee-generated calls are forbidden.
5. Sub-Affiliate Management
Affiliates are responsible for their sub-affiliates. All sub-affiliate traffic must be disclosed and compliant.
6. Call Recording & Review
Calls may be recorded and reviewed for quality assurance and dispute resolution.
7. Dispute & Quality Review Cooperation
Partners cooperate fully with quality reviews and dispute investigations.
8. Corrective Action
Issues trigger corrective action plans — with clear expectations and timelines.
9. Campaign Suspension or Termination
Serious or repeated violations result in suspension or permanent termination.
These practices end partnerships
The following are never allowed on the PayPedia LLC network, under any circumstances:
- Fraudulent calls
- Self-calls
- Employee-generated calls presented as consumers
- Coached callers
- Scripted fake intent
- Voice bots pretending to be consumers
- Dialer-generated false demand
- Misleading listings
- False local business claims
- Impersonating contractors
- Unauthorized use of brands
- Incentivized calls without approval
- Recycled calls
- Duplicate manipulation
- Hidden sub-affiliate traffic
- Traffic that violates campaign requirements